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Collectibles Commerce

Mattel Creations E-Commerce Store

Mattel Creations needed a commerce experience that could make collectible product drops feel exciting, premium, and easy to explore. The work focused on merchandising, product discovery, launch flow, and conversion readiness.

Core Result

67% boost in online sales

Product Category

Vehicles, figures, collectibles, and special releases

Main Goal

Increase conversion through stronger merchandising

Approach

Premium product surfaces with faster discovery paths

Mattel Creations e-commerce store screenshot

The Challenge

Collectibles commerce needs more than a basic product grid. Buyers want excitement, scarcity, previews, and a smooth path to purchase when drops go live.

The challenge was to make the experience feel product-led and premium while keeping browsing practical.

How We Did It

  • Structured the storefront around product launches and recent releases.
  • Improved visual priority for hero products, categories, and collectible collections.
  • Balanced excitement with usability so users can browse quickly.
  • Supported commerce actions with cleaner page flow and stronger product context.
  • Kept the experience flexible for future drops and promotions.
Commerce UX Merchandising Product launches Collectibles

Outcome

The resulting experience better matches how collectors browse and buy. It makes high-interest products easier to find and gives releases a stronger presentation layer.

The storefront feels more premium, more organized, and more conversion-ready.

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